The revamp of the logo to a new flowing design was one thing, making it more modern but then businesses can often do these exercises and pour thousands down the drain. This new design fits with the designs of the EV6 I would say and I am pleasantly surprised.
The designs of this EV are akin to what we’ve come to expect from Tesla. Sleek angles, smooth designs and a good looking car. Kia, in my past experience, has not been anywhere near that class and now, has its put itself amongst the best? Time will tell on sales however, I appalled the start – a good looking result from what these images show.
At the centre of the design philosophy, Kia say, is “a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylish elements and sculptural shapes”.
Boasting a distinctive crossover-inspired design and based on the brand’s new Electric-Global Modular Platform (E-GMP), EV6 is Kia’s first dedicated BEV to be influenced by the companies new design philosophy including the shift to EV’s.
“EV6, as the first dedicated Kia EV, is a showcase of human-centred, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market,” said Karim Habib, Senior Vice President and Head of Global Design Center. “With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV.”
The exterior design of EV6 is a powerful representation of ‘Power to Progress’. An evolution of the brand’s strengths in design, EV6 is a culmination of skills and expertise collected throughout Kia’s design-led transformation; investigating the future and beyond.
At the front, characteristic daytime running lights display a sleek, modern appearance. They form part of the car’s ‘Digital Tiger Face’, a design progression evoking the spirit of Kia’s ‘Tiger Nose Grille’ for the electrified era. The design of the lamps also includes a ‘sequential’ dynamic light pattern. Below this, a low air intake visually widens the front of the car, accentuating its high-tech image. Part of the optimisation of air flow from the front, the air is channelled through and under the car’s flat floor for optimum aerodynamics.
The side profile displays a crossover-inspired design aesthetic, which is modern, sleek and aerodynamic. This contrasts with sharp lines and high-tech details to create a sense of tension in the design. A swept-back windshield provides dynamism and purpose, while bold rear haunches add volume. A character line runs along the bottom of the doors curving upwards towards the rear wheel arches, visually elongating the profile of the car.
Designed in part to realise ultimate aerodynamic performance, the rear displays a sloping C-pillar with an integrated black glossy insert, which visually widens the window glass. Above this sits a prominent roof spoiler that channels air down towards a raised lower spoiler that sits atop the car’s unique rear light cluster.
EV6 is the result of a collaborative effort between all three studios in Kia’s global design network in Namyang (Korea), Frankfurt (Germany), and Irvine (California, US). A collaboration I hope continues as if this is the result, I feel its about the best idea the company has had.
A distinct product of the EV era, the interior design is liberated by Kia’s dedicated E-GMP platform, which offers increased space compared to previous Kia EVs based on existing model architecture. EV6’s interior design profiles an innovative use of space, creating a unique spatial and driving experience.
One of the most striking elements of the new interior is a seamless high-tech curved high-definition audio visual and navigation (AVN) screen. The simple form language of the wide curved screen and the slim dashboard give the space an open feel. Extending from the steering wheel across to the centre of the car, it displays an instrument cluster in front of the driver, with infotainment and navigation above the centre console. The width of the screen creates an immersive experience for the driver, while a minimal number of physical buttons offer an uncluttered and soothing driving experience.
The seats are slim, lightweight and contemporary, and clad in modern, visually interesting and robust fabrics created using recycled plastics, which create yet greater openness in the cabin.
Some people could be accused of being a car snob, going for the brands. Some could accuse me of that and well, I’ve driven my share of cars across the spectrum and whilst I’d go often towards a bigger sexier brand, this Kia could well be on my radar now. I look forward to its launch and hope to bring you test drive details when it comes out.