The first manufacture to actually reduce their price took just a couple of days when on Friday Citroën accounts price cuts to EVs. After the change of policy last week by the UK Government reducing the allowance to £2500 per EV and reducing the qualifying price to below £35,000, Citroën is the first to announce an actual reduction in its pricing.
The announcement covers the all new ë-C4 models in the UK and the company say will continue to attract the Government’s Plug In Car Grant of £2,500 and in addition Citroën UK has also announced a £550 pricing reduction on the best-selling ‘Shine Plus’ specification to allow customers to continue to benefit from the Government grant, in line with the brand’s ‘Fair Pricing’ strategy.
‘Fair Pricing’, one of the key initiatives behind the ‘Citroën Advance UK’ strategy, saw the long-term and fundamental move to reduced list prices for apparently greater customer transparency. As a brand inspired by its customers with the tagline ‘Inspired By You’, the rationale behind Fair Pricing simple, it is about putting customer front and centre, and clearly its a good move, strategic.
Following Volkwagen’s announcement last week of their range to fit the new grant levels, it comes really as no surprise to see a reduction in price and the speed of which it was done is interesting. Clearly this is a hugely competitive arena and Citroën, indeed any car manufacturer, can’t be left out in the cold.
“We were disappointed to hear the news that the support for consumers to make the switch to a low emission vehicle had been reduced. For this period of transition to be a success and for electrification targets to be met, both the industry and consumers need clearer long-term guidance and support on how we will get there. That said, I am proud that Citroën UK’s policy of ‘Fair Pricing’ ensures that consumers will continue to be able to benefit from the full Government Plug in Car Grant when purchasing their new ë-C4.”Eurig Druce, Citroën UK’s Managing Director
On the road New ë-C4 pricing including PICG ranges from £30,895 to £32,495. In addition to the Fair Pricing, all new Citroën ë-C4 models come very well appointed, with the a good spec of equipment as standard.
As a further added benefit to the above offers and to make the transition to a 100% electric ë-C4 as seamless as possible, retail customers ordering from the Citroën Store, or from selected retailers, will benefit from a free five year transferable warranty and a free Pod Point 7kW home charger, saving the customer a further £509.
In an industry that, in my mind, is based a lot on emotion, the purchase of a new car is a big thing. Its emotive, at least for some of us, and the fun and excitement of viewing cars in a garage has been a challenge over the last 12 months. The car industry has responded with virtual car shopping. Have you done it? I’d be interested to know your experience.
Citroën Store offers customers the opportunity to complete their entire, new ë-C4 purchase, exclusively and simply, from the comfort of their own home – from browsing the website and using the car configurator, to personalising their finance options, valuing their part exchange, selecting their preferred retailer, and placing an order online.
Available with a choice of three trim levels, ‘Sense Plus’, ‘Shine’ and ‘Shine Plus’, with all models coming-in under the £35,000 threshold to qualify for the PICG. All new ë-C4 models feature a 50kWh lithium-ion battery pack and a 100kW (136hp) electric motor. With a WLTP-approved range of up to 217 miles on a single charge, new ë-C4 will exceed the daily range requirements of most private and fleet drivers. Supporting CCS rapid charging as standard on all models, an 80% charge will take just 30 minutes on a 100 kW rapid charger. For regular home charging a Type 2 charging cable is included as standard, allowing a regular 7.4kW charger to reach a 100% charge in seven hours and 30 minutes.